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Black Friday deals are here so you can step up your dental care for less, whether you are looking to invest in one of the best electric toothbrushes or try one of the best water flossers. There are plenty of deals on electric toothbrushes for kids too.
Having tried and tested the best dental products for years we know which models you should go for and which to avoid. We also keep a watchful eye on prices so you can rest assured these are the absolute best deals you can get as we move through Black Friday and Cyber Monday, right after Thanksgiving.
Black Friday deals at a glance
- ELECTRIC TOOTHBRUSHES
- Best budget: Bitvae R2 was $34 now $24
- Best value: Oral-B iO Series 5 was $119 now $79
- Best premium: Oral-B iO Series 10 was $379 now $229
- All-time favorite: Oral-B Genius X was $199 now $99
- Eco-friendly: SURI Electric Toothbrush was $92 now $69
- Best personalization: Laifen Wave was $69 now $48
- Best smart features: Oral-B iO Series 9 was $299 now $219
- ELECTRIC TOOTHBRUSHES FOR KIDS
- Best overall: Sonicare for Kids was $42 now $27
- For fussy brushers: autobrush Kids was $89 now $71
- BEST WATER FLOSSERS
- Best budget: Bitvae Water Flosser was $25 now $19
- Best overall: Waterpik Aquarius was $99 now $49
- Flosser-brush: Waterpik Sonic-Fusion 2.0 was $199 now $139
Best electric toothbrush deals today
Best overall
Oral-B Genius X Limited: was $199 now $99 at Amazon
Save 50% onthe Oral-B Genius X Limited, our all-time favorite electric toothbrush. It takes the top spot in our guide to the best electric toothbrushes on the market, and for a good reason. This smart gadget blows competitors out of the water with its stylish design, long battery life and AI-powered features. The cherry on top? The Genius X Limited features a spare brush head and travel case.
Read our fullOral-B Genius X review (★★★★½)
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Editor's note 27/11: Purple models sold out, but other colors are still available.
Best for smart features
Oral-B iO Series 9: was $299 now $218.99 at Best Buy
Save $80on the Oral-B iO Series 9, one of thebest smart-enabled electric toothbrushes on the market. It is stylish and easy to use, and just like the more expensive iO Series 10, this toothbrush comes with pressure sensor feedback and AI-powered technology to help you improve your brushing experience.
Read our fullOral-B iO Series 9 review (★★★★)
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Best eco credentials
SURI Sustainable Electric Toothbrush: was $92 now $69 at Amazon
Save 25% on the SURI Sustainable Electric Toothbrush. This exceptionally slim and compact gadget is made with recyclable plant-based materials, and it comes with two intensity modes, a mirror mount and a charging case that can sanitize your toothbrush with UV light. Not to mention, SURI can last up to 40 days on a single charge, making it a perfect travel accessory.
Best on a budget
Bitvae R2 Rotating Electric Toothbrush: was $34 now $23.98 at Amazon
Save 29% on the Bitvae R2, our favorite budget-friendly electric toothbrush. This model punches way above its affordable price point: it offers highly customizable brushing performance and features eight brush heads, five cleaning modes and up to 60 days of battery life. What's more, the R2 is available in a whopping range of color options. For less than $25, it is an absolute steal.
Read our full Bitvae R2 Rotating Electric Toothbrush review (★★★★½)
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Best premium option
Oral-B iO Series 10: was $379 now $228.49 at Best Buy
Save $150on this Rolls-Royce of an electric toothbrush. The Oral-B iO Series 10 is packed to the brim with high-tech features, from pressure sensors and AI-powered brushing personalization to an interactive display, and it delivers exceptional clean even for those with sensitive gums or complex dental needs.
Read our fullOral-B iO Series 10 review (★★★★½)
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Best for customization
Laifen Wave: was $69 now $48 at Amazon
Save 30% on the Laifen Wave, our favorite electric toothbrush for brushing personalization. This innovative sonic-rotating model features three different brush heads, a connected app and a mind-boggling range of intensity settings. The Laifen Wave can be adjusted to suit almost everyone, even if they have highly sensitive teeth or complex dental needs.
Read our full Laifen Wave electric toothbrush review (★★★★)
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Best deals on electric toothbrushes for kids
Best overall
Philips Sonicare for Kids: was $42 now $27 at Amazon
Save 35% on the Philips Sonicare for kids, one of our favorite electric toothbrushes for the little ones. Compact, easy to use and fun-shaped, this kid-friendly gadget will help your children develop good brushing habits for life. It also allows you to monitor their brushing progress.
Read our full Philips Sonicare for Kids review (★★★★★)
Featured in: Best electric toothbrushes for kids
For reluctant brushers
autobrush Kids: was $89 now $71 at Amazon
Save 20%on this quirky-shaped electric toothbrush for kids. The autobrush cleans teeth in just 30 seconds, does not require brushing, and it comes with colorful packaging and funky music. It turns the dreaded chore into a fun-filled activity, making it a perfect option for reluctant brushers.
Read our fullautobrush Sonic Pro review (★★★★)
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Best water flosser deals today
Best on a budget
Bitvae C5 Water Flosser: was $25 now $19 at Amazon
Save 23%on the Bitvae Water Flosser, the only model to score a full five stars in our tests, and our favorite option for traveling. It is sleek, easy to use, and it comes with plenty of accessories. Amazing value for less than $20.
Read our fullBitvae Water Flosser review (★★★★★)
Featured in:Best water flossers
2-in-1 combo
Waterpik Sonic-Fusion 2.0 Flossing Electric Toothbrush Set: was $199 now $139 at Walmart
Save 30%. Waterpik is our favorite creator of flosser-toothbrush combos, and for a good reason. Their 2-in-1 sets are durable, efficient and effective, providing exceptional quality at a reasonable price. The Fusion 2.0 is no exception. It features three cleaning modes, a well-sized water tank and a handy travel case. One-stop shop for all your oral hygiene needs.
- Read our Black Friday science deals page for big discounts on the best health and fitness kit and science gear ahead of the Black Friday sale.
Check out our other guides to the best air purifiers, air purifiers for allergies, the best telescopes, microscopes for students, binoculars, rowing machines, electric toothbrushes and more.
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Anna Gora
Health Writer
Anna Gora is a health writer at Live Science, having previously worked across Coach, Fit&Well, T3, TechRadar and Tom's Guide. She is a certified personal trainer, nutritionist and health coach with nearly 10 years of professional experience. Anna holds a Bachelor's degree in Nutrition from the Warsaw University of Life Sciences, a Master’s degree in Nutrition, Physical Activity & Public Health from the University of Bristol, as well as various health coaching certificates. She is passionate about empowering people to live a healthy lifestyle and promoting the benefits of a plant-based diet.
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