Anzu.io on LinkedIn: #cannes2024 #simcitybuildit #ingameadvertising #intrinsicingame (2024)

🕶️ 🎉 We’re kicking off Cannes in style with another major partnership announcement!We’re excited to partner with Stagwell to collaborate over new innovative formats for bespoke in-game experiences for brands. This partnership will help bring our intrinsic in-game advertising solution to more companies worldwide, crafting seamless, authentic moments that resonate deeply with the gaming community, turning interactions into unforgettable experiences.Read all about it here 👉 https://hubs.la/Q02C07jJ0

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We're thrilled to announce a new strategic global partnership with dentsu to level up intrinsic in-game advertising and bring advanced gaming strategies to dentsu clients.This collaboration will further push gaming as an advertising medium by enhancing the creative quality, targeting, measurement, and commerce aspects of in-game ads. Find out all about it here 👉 https://hubs.la/Q02BShzL0

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🎉 Win big at Cannes! 🎉If you’re heading to Cannes next week, don't miss your chance to take part in our Snap & Win giveaway to bag yourself a console gaming package! All you need to do is:🏙️ Download SimCity BuildIt🎮 Play the game on your way to, and while at Cannes👀 Look out for Anzu's intrinsic in-game ads📸 Take a screenshot of the daily ad as soon as you see it➡️ Submit it to our competition page once per day🤞🏽 Keep your fingers crossed and hope you win!👉 Read the full giveaway details: https://hubs.ly/Q02BGXWB0This promotion and the Cannes Lions International Festival of Creativity are not sponsored by, affiliated with, or endorsed by Electronic Arts.#Cannes2024 | #SimCityBuildIt | #InGameAdvertising | #IntrinsicInGame

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🗺️✨ If you’re heading to Cannes next week, then gear up and get ready for an epic quest! Our ultimate guide has all the cheat codes and pro tips you need to conquer the week ahead.🏆📷 Also, don’t miss out on taking part in our exciting Snap & Win giveaway: https://lnkd.in/eFRFwMSk#Cannes2024 | #SimCityBuildIt | #IntrinsicInGame | #InGameAdvertising

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🎉🚨 BIG NEWS! We're excited to bring incremental reach measurement for intrinsic in-game advertising through an expanded partnership with Comscore, Inc.The gaming audience has long been considered hard-to-reach. Not only do we make it easy to reach them with Anzu, but you will now have the data to see just how incremental the audience is compared to other channels.Learn more: https://hubs.la/Q02BlltL0hashtag#Comscore | hashtag#MediaMeasurement | hashtag#InGameAdvertising

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📊 What’s the best way to measure the effectiveness of in-game campaigns?👀 How does viewability translate into gaming’s high-attention environment?🖼️ Which creative best practices should you follow when crafting in-game ads?Our EVP of Marketing & Strategy, Natalia Vasilyeva, sits down with Yun Yip, Chief Commercial Officer at iion to reveal all in the latest addition to their Advertiser Series. Watch now: https://hubs.la/Q02Bk0VD0#InGameAdvertising | #IntrinsicInGame | #Gaming | #Advertising

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🌟 Capture the magic of Cannes with SimCity BuildIt! 🌟Are you attending Cannes? Play SimCity BuildIt while you're on the go and immerse yourself in our dynamic in-game ads. Snap a screenshot of an Anzu ad, enter our competition, and you could win a console gaming package! 🏆🎮👉 Find out how to take part: https://hubs.la/Q02zQczK0 This promotion and the Cannes Lions International Festival of Creativity are not sponsored by, affiliated with, or endorsed by Electronic Arts.#Cannes2024 | #SimCityBuildIt | #Gaming | #Advertising

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🍎📚 As we start to soak up the sun, back-to-school season will soon follow! With millions of players logging in daily, games are great at capturing the attention of parents and college students. Intrinsic in-game ads allow you to bring your back-to-school campaigns into popular mobile, PC, and console titles and deliver memorable messages that resonate with audiences.Learn why games are the perfect platform for back-to-school promotions: https://hubs.la/Q02zDMCP0#BackToSchool | #IntrinsicInGame | #InGameAdvertising | #Gaming

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🔊 Hear from our Co-Founder and CEO Itamar Benedy as he discusses the future of in-game advertising on Alumni Ventures' podcast Tech Optimist. In an episode titled “Future You is Begging for a Financial Plan”, Itamar sat down with Alumni Ventures’ CEO Mike Collins to chat about why he started Anzu, how intrinsic in-game is helping more brands get into gaming, future challenges to address within the industry, and much more!🎥 Watch the full interview: https://hubs.la/Q02zr7DY0#AlumniVentures | #IntrinsicInGame | #InGameAdvertising

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